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<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><span style="font-size:12.0pt">The “environment” appreciates the response by P & G!<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><o:p> </o:p></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><span style="font-size:12.0pt"><a href="http://www.ctvnews.ca/business/crest-removing-controversial-microbeads-from-toothpaste-after-outcry-1.2013155">http://www.ctvnews.ca/business/crest-removing-controversial-microbeads-from-toothpaste-after-outcry-1.2013155</a></span><o:p></o:p></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><o:p> </o:p></font></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:3.0pt"><b><font size="5" color="black" face="Arial"><span lang="EN" style="font-size:18.0pt;font-family:"Arial","sans-serif";color:black;font-weight:bold">Crest removing controversial microbeads
from toothpaste after outcry<o:p></o:p></span></font></b></p>
<p class="MsoNormal" style="line-height:625%"><font size="3" color="black" face="Arial"><span style="font-size:12.0pt;line-height:625%;font-family:"Arial","sans-serif";color:black"><img border="0" width="620" height="349" id="Picture_x0020_1" src="cid:image001.jpg@01CFD36E.61E562C0" alt="Crest toothpastes on display "></span></font><font color="black" face="Arial"><span lang="EN" style="line-height:625%;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></font></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="3" color="black" face="Arial"><span lang="EN" style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black">In this April 27, 2011 file photo, Procter & Gamble
products sit on display at a Target store in Richmond, Va. (AP / Steve Helber)<o:p></o:p></span></font></p>
<p class="MsoNormal" style="line-height:625%"><font size="1" color="black" face="Arial"><span lang="EN" style="font-size:8.5pt;line-height:625%;font-family:"Arial","sans-serif";color:black">Karolyn Coorsh, CTVNews.ca
<br>
Published Thursday, September 18, 2014 1:01PM EDT <o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Toothpaste maker Crest says it is removing microbeads from its products after some
dental hygienists raised concerns that the ingredient may be potentially harmful to teeth and gums.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://crestfaq.tumblr.com/" target="_blank"><font color="#006699"><span style="color:#006699;text-decoration:none">Crest
says on its blog</span></font></a> that it will begin phasing out microbeads from its dental care products, despite the additive being “completely safe,” and approved for use by the U.S. Food and Drug Administration. Crest products, including dental floss,
toothpaste and toothbrushes are manufactured by the U.S.-based Procter and Gamble.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">The microbeads, blue specks that are visible to the naked eye, are commonly used as
“scrubbing beads” in exfoliating products. In addition to toothpastes, they are also present in some chewing gums. Often times, they are used to add colour to a product.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">“Dental professionals will attest that enjoyable toothpastes generally promote longer
brushing time and thus healthier outcomes,” Crest said. “We do understand that preferences change, so we have begun removing microbeads from our toothpastes.”<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">The company says all Crest products – many of which are sold in Canada -- will be
microbead-free by the spring of 2016.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">The move was prompted by U.S.-based dental hygienist Trish Walraven, who called on
patients to “consider” discontinuing the use of the products after regularly spotting the beads in her patients’ mouths.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">In her blog post, titled “Crest toothpaste embeds plastic in our gums,” Walraven wrote
she would see “bits of blue plastic” stuck in her patients’ mouths almost on a daily basis.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">She raised concern that many of the beads are “scrubbed” into the mouth during brushing
and get “trapped” in the gum channel, where diseases like gingivitis can originate.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">“I am not saying that polyethylene is causing gum problems,” Walraven wrote. “I’d
be jumping too soon to that conclusion without scientific proof. But what I am saying definitively is that plastic is in your toothpaste, and that some of it is left behind even after you’re finished brushing and rinsing with it.”<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Following Crest's announcement, Walraven tweeted about the phase-out:<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><b><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black;font-weight:bold">Microbeads deemed safe by Health Canada
</span></font></b><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Mary Bertone, president of the Canadian Dental Hygienists Association, said she has
yet to hear any complaints or concerns over the microbeads from her own clients, but suggested the changes by Crest may prompt renewed research.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Though the association has partnerships with dental care product makers such as Crest,
she said she relies heavily on evidence-based research when recommending toothpastes to her clients.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">“We can’t make the claim that it’s harmful because there isn’t information to prove
that it is,” Bertone said.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Despite this, Bertone, who works in Winnipeg, said she is pleased that Crest is “listening
to professional and public concerns.”<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">In an email to CTVNews.ca, a spokesperson for the CDHA confirmed that the organization
“has not received any direct complaints or questions regarding toothpastes containing polyethylene from either the public or dental hygienists.”<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">The Canadian Dental Association also says it has not received complaints regarding
microbeads.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">Dr. Euan Swan, the CDA’s dental programs manager, says products containing microbeads
are deemed safe by Health Canada.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">He suggests the concerns may be overblown.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">If the toothpaste is used as directed, Swan said, “the microbeads pass through your
system.”<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">That the beads would become lodged in gums and cause damage would be a “rare occurrence,”
he said.<o:p></o:p></span></font></p>
<p class="MsoNormal" style="margin-top:11.4pt"><font size="2" color="black" face="Arial"><span lang="EN" style="font-size:11.0pt;font-family:"Arial","sans-serif";color:black">“These little polyethylene microbeads aren’t going to attract bacteria that isn’t
already there.”<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><o:p> </o:p></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><o:p> </o:p></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Times New Roman"><span style="font-size:10.0pt;color:navy">Deborah L. DeBiasi</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><b><font size="2" color="navy"><span style="font-size:10.0pt;color:navy;font-weight:bold">Email: Deborah.DeBiasi@deq.virginia.gov</span></font></b><b><i><font size="2" color="red"><span style="font-size:10.0pt;color:red;font-weight:bold;font-style:italic"><br>
</span></font></i></b><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">WEB site address:
<a href="http://www.deq.virginia.gov/">www.deq.virginia.gov</a></span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">Virginia Department of Environmental Quality</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">Office of Water Permits
</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">Industrial Pretreatment/Whole Effluent Toxicity (WET) Program</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">PPCPs, EDCs, and Microconstituents<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Times New Roman"><span style="font-size:11.0pt;color:navy"><a href="http://www.deq.virginia.gov/Programs/Water/PermittingCompliance/PollutionDischargeElimination/Microconstituents.aspx">http://www.deq.virginia.gov/Programs/Water/PermittingCompliance/PollutionDischargeElimination/Microconstituents.aspx</a></span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Times New Roman"><span style="font-size:10.0pt;color:navy">Mail: P.O. Box 1105, Richmond, VA 23218</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">Location: 629 E. Main Street, Richmond, VA 23219</span></font><font size="2" color="navy"><span style="font-size:11.0pt;color:navy"><br>
</span></font><font size="2" color="navy"><span style="font-size:10.0pt;color:navy">PH: 804-698-4028 FAX: 804-698-4032<o:p></o:p></span></font></p>
<p class="MsoNormal"><font size="3" color="#000099" face="Times New Roman"><o:p> </o:p></font></p>
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