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<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>To all county
HHW/SQG personnel:<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>A couple weeks
back, Jack Price and I met with representatives of a company called Wahi
(pronounced wa&#8217; hee) Media. This company markets a software and service
to provide and maintain an online dialogue between the user and the particular
Wahi message (e.g. an HHW homepage).&nbsp; Jack and I were very impressed with
this technology and it might be of interest to local government agencies,
including HHW/SQG program managers as a public outreach and education tool.<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>You can find more
info and demonstrations of this technology (three of which are being used in
Florida: Tampa Police, DOE and<span style='font-family:"Lucida Sans Unicode","sans-serif"'>
</span>North East Florida Education Consortium) at the company&#8217;s web
site:<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><a href="http://www.wahimedia.com/">http://www.wahimedia.com/</a><o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>The following is
edited from the Wahi Media web site (all <b>bold emphasis added</b>)<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>&#8220;In brief,
we're using a technology called wahi (web automated human interaction) to
create <b>interactive conversations online</b> (emphasis added). Each
conversation branches to deliver targeted information based on audience
responses and each response is captured in real-time with access to an online
reporting tool. <o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>Wahi Media pioneered
the wahi &#8212; an online, video-based platform that lets <b>you communicate
your message to the masses by simulating human conversation</b>. The wahi
interacts with and learns about the viewer, so it can tailor its message to
give the viewer a truly personal experience. At the same time, the wahi
collects and stores all of the viewer&#8217;s responses in real time. So, you
can hear and understand how your audience responds to the message. &#8220;<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>This is kind of
interactive logic tree or<span style='color:#1F497D'> </span>flow chart. You
answer a question and your response keys a particular follow up message and
further dialogue. Wahi is very flexible and adaptable as it can be updated to
incorporate new elements based on user input, so that it&#8217;s always
&#8220;live&#8221; rather than a static &#8220;snapshot&#8221; in time.&nbsp;
Data for all interactions is available and easily manipulated to better target
one&#8217;s message and audience.<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>The software is not
cheap but it&#8217;s way cheaper than professionally designed (static) &#8220;commercials&#8221;
targeting different populations with a single &#8220;snapshot in time&#8221;
message:<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>Costs: <o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><u>First Year</u>:
$2,000/final produced minute.&nbsp; The WAHI rep said they have done projects
anywhere from 20 minutes to 106 minutes or ~$50,000-$200,000.&nbsp; The most common
length they have done is 90 minutes, that because most of them were grant
funded and the client wanted to &#8220;use up&#8221; all the grant funding.
This cost covers the first year and includes off site hosting of the video. <o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>Our web would just
have a link to where on the WAHI web that our particular WAHI would be located.
So no bandwidth from our web would be tied up. <o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><u>Second and
subsequent years</u>: 20% of the first year cost. If the project cost $100,000,
it would cost $20,000/year to maintain the video on their site, collect and
report the data, and do any modifications to the WAHI that do not involve cast
or reshoot. For example, if we wanted to add another question response choice.
Or if we needed to reword some question or answer text.&nbsp; For modifications
that require cast and reshooting/adding video, cost $2,000/final produced
minute.<o:p></o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><o:p>&nbsp;</o:p></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'>If you&#8217;re
imagination has been sufficiently tickled, please visit the wahi web site. Feel
free to contact me if you have any questions.<o:p></o:p></p>

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<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:11.0pt;font-family:"Brush Script Std";color:black'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:11.0pt;font-family:"Brush Script Std";color:black'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:11.0pt;font-family:"Brush Script Std";color:#002060'>Richard
C. (Rick) Neves</span><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:#002060'><o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Household
Hazardous Waste Coordinator<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Florida
Department of Environmental Protection<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Waste
Reduction Section / MS 4555<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>2600
Blair Stone Road<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Tallahassee,
Florida 32399-2400<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>(850)
245-8753<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Fax
850-245-8811<o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><b><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Email:</span></b><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>&nbsp;
</span><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:#C00000'><a href="mailto:Richard.neves@dep.state.fl.us"><span style='color:#C00000'>Richard.neves@dep.state.fl.us</span></a><o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><b><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:#002060'>Web
Page:</span></b><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:#002060'>&nbsp; </span><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:#C00000'><a href="www.dep.state.fl.us/waste/categories/hazardous/pages/household.htm"><span style='color:#C00000'>www.dep.state.fl.us/waste/categories/hazardous/pages/household.htm</span></a><o:p></o:p></span></p>

<p class=MsoNormal style='margin:0in;margin-bottom:.0001pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'><o:p>&nbsp;</o:p></span></p>

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<DIV STYLE="FONT-SIZE: 9pt; FONT-FAMILY: Courier New"><EM><FONT FACE="Arial" SIZE="2">The Department of Environmental Protection values your feedback as a customer. DEP Secretary Michael W. Sole is committed to continuously assessing and improving the level and quality of services provided to you. Please take a few minutes to comment on the quality of service you received. Simply click on <A HREF="http://survey.dep.state.fl.us/?refemail=Glen.Perrigan@dep.state.fl.us" TARGET="_blank">this link to the DEP Customer Survey</A>. Thank you in advance for completing the survey.</FONT></EM></DIV>
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